HR Tech Strategy Meeting Philippines 2023: Aboitiz Equity Ventures’ Ruby Jaucian on HR’s Evolving Role in Business in the New World of Work

Ruby Jaucian, FVP Transformation at Aboitiz Equity Ventures, is a seasoned leader with more than twenty years of professional experience in the areas of Human Resources, IT, and Research. Having accumulated many years of professional experience, she has undoubtedly observed changes in the business landscape and the way we approach HR. 

At the beginning of her career journey, HR was perceived to be primarily focused on compliance and administration. However, she witnessed a significant shift in the role and focus of HR. Today, HR has gained prominence and is recognized as a strategic partner, actively contributing to the direction and success of the business. According to Ruby, “HR has evolved into a critical driver of business outcomes.”

She also observed a significant shift in the HR industry towards a personalized approach, moving away from the traditional one-size-fits-all mentality. Recognizing the uniqueness of each individual’s needs and aspirations, she emphasizes the importance of flexibility and adaptability. The shift towards personalization reflects a deeper understanding of employee engagement and the crucial role it plays in driving individual and team performance.

Ruby has been recently honored as one of the 100 most influential leaders in Southeast Asia by ETHR World. She is also recognized as one of the Philippines’ Top 30 leaders on LinkedIn. During the interview with Rockbird Media, she revealed her approach to setting priorities as an accomplished HR professional dedicated to her field.

In her current role, she places a strong emphasis on fostering a culture of innovation in the organization. She believes that inspiring employees to embrace technology and its applications in the workplace is essential. Encouraging individuals to think big and reimagine traditional practices are also very important. Additionally, Ruby stresses the importance of prioritizing employee engagement, development, and driving diversity, equity, and inclusion initiatives throughout the organization. By integrating HR programs with these crucial aspects, she ensures the company remains future-ready.

On a personal level, Ruby understands the significance of prioritizing her health and well-being. She recognizes that taking care of herself enables her to be present with loved ones and engage in more meaningful work.

Regarding HR technology, Ruby firmly believes that the future of HR technology in the Philippines is poised for transformative growth. She emphasizes that technological advancements is rapidly gaining traction within the country’s HR landscape. Many organizations are exploring or embracing data-driven approaches and personalized employee experiences, and this is expected to accelerate in the coming years.

She also highlights the increasing utilization of digital collaboration tools, especially as virtual connectivity has become more prevalent. This has facilitated communication and collaboration among employees.

The future of HR technology in the Philippines appears promising, enabling leaders to take ownership of their people functions and make informed decisions regarding promotions, hiring, and identifying high-potential talents. By leveraging technology, there is a multitude of possibilities for HR professionals to enhance their strategic impact and drive organizational success.

Ruby’s optimistic outlook reflects the potential for HR technology to revolutionize the way businesses operate and empower HR leaders to leverage data and technology to make informed decisions and drive organizational growth in the Philippines.

We quote Ruby as she says, “HR leaders must leverage new technological tools and innovations to exponentially improve the employee experience and drive business success. Failure to do so will result in being left behind in the race for competitive advantage. Let’s embrace technology and its potential to transform the way we work.”

Catch Ruby Jaucian as she shares her notable insights at rockbird media’s very first HR Tech Strategy Meeting Philippines 2023 on June 28th at Hilton Manila.

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About Rockbird Media

Rockbird media is an international business media company that produces B2B events and offers business solutions.